Why your recruitment marketing needs to stand out from the crowd
No-one needs reminding about the current scarcity of top talent in the job market.
If you’re a business looking to recruit, then you need to ensure you stand out from the crowd as these some of the toughest times to land employees.
The latest official figures, released in September, show that there are 1.36m people unemployed in the UK. That might sound high, but it is just four percent.
This is one of the lowest rates across Europe and well below the EU average of 6.9 per cent.
While this is great news for the economy, for recruiters and businesses looking to hire staff it leaves us with a very small pond in which to fish.
As it stands right now, it’s the equivalent to a buyers’ market when you go house hunting. The upper hand, to a degree, is with the applicant. They can pick and choose, and anything that looks unappealing will just be ignored.
Therefore, it is all about impact and having vacancies that stand out, while your business also has be noticeable amongst the competition. So, one tip from us, make sure your website is up to date, that it sells the business and inspires people to come and want to work for you
After years in the industry, I know, that the way you market your jobs and your business is vital to securing the right talent, be that from the available pool or someone already in work.
At Clarico, we are very aware of these challenges, and have been for a while. To overcome this, you need to have a touch of guile and style when it comes to marketing vacancies. You also need to back this up with a robust approach to candidate selection.
We have done and continue to do this using digital tools and a forward-thinking approach, so we can set ourselves apart from our competition and give our clients an advantage when it comes to securing the right staff. There are two stages to this process.
The first is the advert and the marketing channels. If you create a poor advert then you will get poor candidates. What you need, is an advert that can deliver the right message, has the right look and appeal to draw in the kind of employee you want.
It has to be visually appealing, so use images and video – we do; and also think strategically about the platform you will use. Today, recruitment is driven by the internet and social media, so consider these or find a recruiter that uses these.
Our adverts go not only on our website, but we use Facebook, Linked In, Twitter and email and target the message accordingly. This enables us to think smart too, by scheduling posts and using the targeting options within these tools.
The second element we use, to deliver the best talent on offer, is automation tools to filter the candidates.
Your time is valuable, your HR team’s time is valuable and so why spend hours sifting through every application. Automate the process, using software that can distinguish if the applicant is appropriate to even be considered.
We have these processes in place at Clarico, so only those applicants that meet the criteria laid down in the job make it to the second stage of the selection process.
Those who don’t have the skills, the qualifications or the experience and are hoping to get lucky, will be screened out of the process.
It’s not the end of the journey at this point with many stages still complete before securing the right person, but by getting it right at the beginning makes it much easier.
If you want to know more about marketing your vacancies and candidate selection please get in touch and see how we can help you.
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